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21 April 2009
Butterfield wins global communication award from IABC

For more than 36 years, IABC’s annual Gold Quill Awards programme has honoured excellence in business communication, offering professional communicators an opportunity to have their work evaluated by expert judges and showcased among peers. The winners represent the best in organisational communication and their work plans serve as best practices for professional communicators.


This year’s competition was sponsored by Towers Perrin and received nearly 1,000 entries from 26 countries. Of these, 122 were selected to receive awards—41 Awards of Excellence and 81 Awards of Merit. The winners will be honoured at the Gold Quill Awards gala on 8 June at IABC’s World Conference in San Francisco.


Butterfield’s 2007 Annual Report, which was delivered to shareholders in 2008 (the Bank’s 150th anniversary year), was written by the Bank’s Marketing & Corporate Communications department, with creative services and project management provided by Aardvark Communications.  In addition to providing detailed financial results for the year, the Report featured historical photographs and explained the Bank’s achievements in the context of its culture and the part it has played in the history of Bermuda and other jurisdictions in which it operates.


Dianne Brewer, Senior Vice President, Marketing & Corporate Communications at Butterfield said, “We were very pleased with the 2007 Annual Report. It is extremely gratifying to know that IABC has acknowledged it as being a world class publication, worthy of such a prestigious award.”  She added, “We should all be very proud to know that the communications and design resources in Bermuda are of a world standard.”


Kerry Judd, General Manager of Aardvark Communications said, “We are extremely pleased that our work, in partnership with Butterfield, received this esteemed international award.  Production of the Report was a direct result of the finely tuned relationship Aardvark shares with Butterfield and we believe the best work emerges from such a collaborative relationship.  This particular piece reflects our shared vision and one that we proudly raise as an example of our creative and project management skills.”


Gold Quill entries were subject to two rigourous rounds of judging by a team of senior communicators from around the world. The final selection was made by the Gold Quill Blue Ribbon Panel of judges. To win the Gold Quill Award, Butterfield competed with peers from 26 countries including: Australia, Canada, China, Hong Kong, India, Italy, Malaysia, Mexico, New Zealand, Philippines, Russia, Slovenia, South Africa, Spain, the UK and the US.


To see the complete list of 2009 Gold Quill winners, visit http://www.iabc.com/awards/gq.

 

A select number of award-winning entries will be on display at the IABC 2009 World Conference. The Gold Quill Award-winning case studies will also be published as a collection titled, Best Practices in Communication Planning and Implementation.


A limited number of copies of the award winning, commemorative 2007 Annual Report will be available to collectors at Butterfield’s Banking Centres across the Island.

 

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